Facebook

1Project assignment

A dedicated social media specialist takes care of the project, enhancing it with their experience in all types of campaigns.

2Establishing Objectives

SMART objectives are identified after several discussions between the project manager and the client, establishing a clear and productive digital strategy. This ensures the best targeting as well as a suitable budget for the selected marketing objectives.

3Campaign creation

The Social Media Specialist connects to your Facebook page and account (we can create one if necessary), creates the appropriate structure for the campaign and reaches the best targeting to avoid budget losses. To ensure that our clients get relevant traffic to their website or Facebook page, our text ads are created by a copywriter, while the visual ones are created by a graphic designer.

4Performance tracking

A successful campaign has to be measured and optimized constantly. To be able to track campaign performance we implement and install Facebook Ads and Google Analytics. These allow us to interpret, Measure the collected data correctly, and use it to permanently improve our results.

5Campaign optimization

From the moment the campaigns are active they permanently monitored and continuously optimized. Our objective: decreasing the cost per click, engagement conversion, and improve the campaign metrics (like, share, reach, relevance, and score).

6Reporting social media campaign data

Communication with our customers is an essential part in creating a successful social media campaign. Periodic reporting of campaign results, client meetings, constant monitoring by our specialists, backing the decisions we take to enhance campaigns performance.